Thomas Williams is an expert at social media and online networking. His company, Innogage, which Williams founded in 2006 while pursuing his MBA, has a blog that's simply a must-read for any business person interested in increasing his or her online presence. The first posting I read fascinated me. It was about a conversation Williams had with an online recruiter for international college students, and it turns out that Google returns more search listings if you type in the school in English, than in a possible student's native tongue. Fascinating! While it's not updated as frequently as one might like (hey, he's got a business to run!) the Innogage blog is chock full of relevant information for the higher education professional.
Thomas Williams is an expert at social media and online networking. His company, Innogage, which Williams founded in 2006 while pursuing his MBA, has a blog that's simply a must-read for any business person interested in increasing his or her online presence. The first posting I read fascinated me. It was about a conversation Williams had with an online recruiter for international college students, and it turns out that Google returns more search listings if you type in the school in English, than in a possible student's native tongue. Fascinating! While it's not updated as frequently as one might like (hey, he's got a business to run!) the Innogage blog is chock full of relevant information for the higher education professional.