“Mickey” gets his nickname from a tough street-wise kid played on screen by Mickey Rooney. His name fits him as a lawyer. In one of his cases, he represented four San Diego teen-agers on behalf of all California minors who smoked a cigarette from April 1994 to December 1999. The suit charged companies like R.J. Reynolds for intentionally targeting teens in marketing cigarettes in order to get them addicted. It also sought to ban advertising aimed at teens and force the companies to forfeit profits from cigarette sales to minors. But the judge ruled there was no evidence of “any tobacco advertisements that expressly or directly encourage the purchase of tobacco by minors or the sale of tobacco to minors by retailers.” Mickey spoke out. “We respect this judge, but we respectfully disagree with his analysis and interpretation here,” he said. He fights for what’s right and is very vociferous about it.
“Mickey” gets his nickname from a tough street-wise kid played on screen by Mickey Rooney. His name fits him as a lawyer. In one of his cases, he represented four San Diego teen-agers on behalf of all California minors who smoked a cigarette from April 1994 to December 1999. The suit charged companies like R.J. Reynolds for intentionally targeting teens in marketing cigarettes in order to get them addicted. It also sought to ban advertising aimed at teens and force the companies to forfeit profits from cigarette sales to minors. But the judge ruled there was no evidence of “any tobacco advertisements that expressly or directly encourage the purchase of tobacco by minors or the sale of tobacco to minors by retailers.” Mickey spoke out. “We respect this judge, but we respectfully disagree with his analysis and interpretation here,” he said. He fights for what’s right and is very vociferous about it.