I learned a new real estate euphemism today, thanks to Emma Elfving. "Common Interest Development" is the 21st Century term for making rich people who live in townhomes with a community rec area and private parking lot feel special about themselves. And Elfving, newbie realtor with the Cashin Company in Burlingame, CA, is the person who puts these people in these "CIDs." Interestingly, Elfving doubles as a promotional model (in case you couldn't tell judging from her picture) for alcohol products. She's the eye candy girl you see standing in front of booths handing out free samples and pamphlets and whatnot at public exhibits. Why is that important? Because someone who was making it in real estate wouldn't need to do this type of moonlighting. From 2004 to 2008, Elfving worked as a real estate assistant with Coldwell Banker, meaning she pretty much just handled some other realtor's paperwork and answered phone calls all day while trying to learn the ropes. Only recently has she joined Cashin, her first "real" real estate gig. So, now that she's a big girl working as a luxury realtor, how is she faring? Surprisingly well, as a matter of fact. Even if she is working with less-than-remarkable condominium housing to really supplement her business, Elfving has already recently closed on at least one million-dollar-plus single-family home, which isn't shabby at all. She has a decent Internet marketing presence, boosted by the personal Web site she maintains herself, which I love to see. Elfving is a legitimate prospect in her industry, and someone to keep your eye on.
I learned a new real estate euphemism today, thanks to Emma Elfving. "Common Interest Development" is the 21st Century term for making rich people who live in townhomes with a community rec area and private parking lot feel special about themselves. And Elfving, newbie realtor with the Cashin Company in Burlingame, CA, is the person who puts these people in these "CIDs." Interestingly, Elfving doubles as a promotional model (in case you couldn't tell judging from her picture) for alcohol products. She's the eye candy girl you see standing in front of booths handing out free samples and pamphlets and whatnot at public exhibits. Why is that important? Because someone who was making it in real estate wouldn't need to do this type of moonlighting. From 2004 to 2008, Elfving worked as a real estate assistant with Coldwell Banker, meaning she pretty much just handled some other realtor's paperwork and answered phone calls all day while trying to learn the ropes. Only recently has she joined Cashin, her first "real" real estate gig. So, now that she's a big girl working as a luxury realtor, how is she faring? Surprisingly well, as a matter of fact. Even if she is working with less-than-remarkable condominium housing to really supplement her business, Elfving has already recently closed on at least one million-dollar-plus single-family home, which isn't shabby at all. She has a decent Internet marketing presence, boosted by the personal Web site she maintains herself, which I love to see. Elfving is a legitimate prospect in her industry, and someone to keep your eye on.