education
b.a. in accounting (graduated)
san jose state university
san jose ca
to 1965
m.b.a. with marketing (graduated)
university of california, berkeley
berkeley ca
to 1969
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Dario Sattui, who called himself Daryl for many years but has recently switched back to Dario, is certainly a character. With either great foresight or great luck, he opened a deli in St. Helena, California, in the middle of the Napa Valley in the 1970s. As one of the few places in wine central to get a bite to eat, the deli thrived.
In 1975 he opened his first winery, V. Sattui. Dario claims that V. Sattui actually dates back to 1885 since his great-grandfather, Vittorio, opened V. Sattui Winery in San Francisco. However, the family winery closed in the 1920s during Prohibition. I find it a bit of a stretch to claim that the current winery, opened decades later and many miles away, is really the same as the old one. Making a fortune with the V. Sattui Winery and V. Sattui Marketplace and Deli allowed Dario to unleash his inner eccentric. He wanted his very own castle, gosh darn it, and so he went about building one.
$40 million, 14 years, and 8000 tons of stone later, Dario had his own castle. The Castello di Amoroso opened in spring of 2007 with over 90 of its 107 rooms dedicated to wine making. Certainly there is no way that Dario can realistically expect to recoup the cost of building the castle through tours, events, and wine sales.. He must have built it just to build it. Certainly he enjoys it. Members of the Castello's wine club are invited to crazy medieval parties with jousting and costumes. During a private tour for members of the Napa Valley Land Trust, to which he is a donor, Dario remarked that with some decent-sized cannons he could easily attack a neighboring winery. The best thing about Dario is the experience he creates at his wineries, with V. Sattui's quaint European town and fantastic deli - and the Castello's immaculately accurate castle.
Dario Sattui, who called himself Daryl for many years but has recently switched back to Dario, is certainly a character. With either great foresight or great luck, he opened a deli in St. Helena, California, in the middle of the Napa Valley in the 1970s. As one of the few places in wine central to get a bite to eat, the deli thrived. In 1975 he opened his first winery, V. Sattui. Dario claims that V. Sattui actually dates back to 1885 since his great-grandfather, Vittorio, opened V. Sattui Winery in San Francisco. However, the family winery closed in the 1920s during Prohibition. I find it a bit of a stretch to claim that the current winery, opened decades later and many miles away, is really the same as the old one. Making a fortune with the V. Sattui Winery and V. Sattui Marketplace and Deli allowed Dario to unleash his inner eccentric. He wanted his very own castle, gosh darn it, and so he went about building one. $40 million, 14 years, and 8000 tons of stone later, Dario had his own castle. The Castello di Amoroso opened in spring of 2007 with over 90 of its 107 rooms dedicated to wine making. Certainly there is no way that Dario can realistically expect to recoup the cost of building the castle through tours, events, and wine sales.. He must have built it just to build it. Certainly he enjoys it. Members of the Castello's wine club are invited to crazy medieval parties with jousting and costumes. During a private tour for members of the Napa Valley Land Trust, to which he is a donor, Dario remarked that with some decent-sized cannons he could easily attack a neighboring winery. The best thing about Dario is the experience he creates at his wineries, with V. Sattui's quaint European town and fantastic deli - and the Castello's immaculately accurate castle.