Tim Cook ceo, rated 3 for sense of style

come on, i think he looks fine

I think the best move would be for him to follow Steve's model for running Apple, all the way down to his wardrobe. If he wears a black turtleneck and New Balance shoes it would indicate to the world that he's willing to run Apple in Steve's vision. I believe this would give people confidence to trust in Tim for the future of the company.

Sachin Agarwal comment

a kimono would put everyone in place

Leo Van comment

lb: what's your impression of mr cook?
db: he has a fabulously trim physique - he could wear anything really - like a fit model.

lb: what's your take on mr. cook's style and silicon valley style in general?
db: although nerdy computer people act as if they don't care about fashion, they really do. you'll see that they have a certain look, almost a uniform, that they stick with. this is their fashion - although we've never understood the sneakers and jeans look. tim cook could make some fashion changes, as he certainly has the build to look smart.

lb: what do clothing choices say about a person?
db: what you have on is the first impression, the first hello you to say to others, before you even say hello.

lb: what about men and color - why are there such narrow choices?
db: the choices are there, most men just don't make them.

lb: what pieces from your latest collection would you suggest for mr. cook?
db: the more simple pieces in our collection would suit him best. he could wear our black nylon bomber jacket with jeans, or a pair of narrow trousers, our gray linen textured cotton would be great. he also could pull off a colored brogue, or play it safe with a black pair.

db nyc fashion week spring 2012

Duckie Brown comment

A blazer can be as hip as a leather jacket, depending on how you wear it.

Paul Smith Men's Collection Spring-Summer 2012

Paul Smith comment

Don't be afraid of bold colors!

prada spring/summer 2012 menswear collection

Miuccia Prada comment

It's obvious to everyone that Tim Cook is stepping into some big shoes. Fashion should be the last thing he has to worry about. Bu I think it's going to be very important for his image. Steve Jobs owned the black turtleneck, I can't think of any CEO who had a more identifiable look than Jobs did.

When photographed with Jobs, Cook is usually in a black button up shirt, following the "same but different" rule, but managing to match with the washed out "dad jeans".

You also notice that Cooks suffers from the number one problem plaguing American men, his clothes are too big! What he needs most is the assistance of a good tailor.
My advice is to keep him in his comfort factor, button up shirts and jeans, I would just modernize them and make sure they fit well. Apple is an iconic All-American brand, I would keep him in equally iconic fashion brands: Brooks Brothers, Gitman, Levis, Hamilton and Bass.

For shirts I would stick to white button downs, I would make them his signature item. I would keep him in trimmer cut. I would also give him a chest pocket for his iPhone. If he wanted to do a custom shirt, I would take him to Ascot Chang for a white button down Royal Oxford, I might even have fun and have the apple logo embroidered in tonal white under the ribcage.

I would take him out of the dad jeans and put him in a dark rinse pair of classic Levi 510's. They are straight leg, but not skinny and are the Mac of denim.

For shoes, I would keep him out of sneakers, but not put him in anything too dressy, The classic Bass Weejun is perfect. I like the "Larson" with the classic beef roll.

I would also have him tuck in his shirt, so he'd definitely need a belt. I would recommend the classic sterling engine turned buckle from Brooks Brothers with a black strap. It should be hand engraved. He'll wear it forever.

Michael Macko comment

Wear a jacket to work! Our spring 2012 collection features a modern short look.

Fall Winter 2011-2012 - Milano

Dolce & Gabbana . comment

All good Super Heroes need an alter ego!
Employing the Mystic Power of the Fifth Dimension
Tim Cook is transformed into Super Tim
A legendary hero for the 21st Century.
By day he is the mild mannered CEOof Apple
By night he is a supersonic Tech Avenger in tights.
Nuff said!
...With a debt of gratitude to the legendary Steve Ditko & Stan Lee....

Keanan Duffty comment

I don't think Mr. Cook will stray far from the casual and informal look symbolic of those in the tech field.
I loved Steve Jobs' mock turtlenecks and wore them myself this Fall - in both black and camel cashmere. I think that this could be a great look for Cook as well.
Where I do think he should make a bold move is with his eye wear. I'd like to see him in black graphic glasses - setting his own signature look.

Izzy Tuason comment

I've created three looks for Mr. Cook, while casual, offer an alternative to the Silicon Valley status quo.

Jennifer Lilya comment

A few months ago, Tim Cook found himself in a familiar position. Officially, it would be another half a year before he would participate in the scenario envisioned by many: namely, taking the over the reigns as Apple's new CEO. After all, not only had Cook been around for most of Steve Jobs' second tenure with the popular consumer electronics giant, he had over a dozen years experience in the industry, played a big part in overhauling Apple's manufacturing process and, perhaps most importantly, had Jobs' full confidence, having taken over for him previously in both 2004 and 2009.
This time, however, there was a sense that perhaps this was Cook's true test as the prospective CEO. Jobs, not yet two years removed from a 2009 liver transplant, was off for his third medical leave and the timing couldn't have been better. Apple was looking at not only sustaining its iPhone's lofty position as the world's top selling smartphone, but introducing several new retail stores, kicking out an OS-X update and drawing a much-anticipated curtain on the iPad 2. In each instance, Cook was not only up to the challenge that he was presented with, carrying Apple through a seamless run of success, but even saw industry heavyweight Hewlett Packard bow out of the tablet market altogether during this time. Steve who?
Well, not really. The world knows there will never be another Steve Jobs, and Cook, likely to his great advantage, isn't yet known for having his predecessor's charisma or uncanny ability to anticipate customer needs. Yet everyone from industry insiders to people who have worked with Cook through the years would hardly be surprised by Apple's fortunes in Jobs' absence. "Tim Cook is the person who really runs Apple", said an ex-Apple employee in an interview with PCMag. Indeed, it was Cook who was instrumental in Apple's rise to the top in the past decade by cutting inventory (which he calls "fundamentally evil") and improving their manufacturing process as their Senior Vice President of Worldwide Operations. "His forte is operations", said analyst Ashkok Kumar after Cook's CEO appointment, and even Jobs himself once took over operations of the company for over a year before he "found someone I saw eye-to-eye with" and gave the job to Cook.
Though he may not possess the showmanship of a Steve Jobs, Cook brings a work ethic and determination that has earned the praise of many. Bringing with him a reputation for being intensely private and quiet-mannered, Cook is equally well-known for being a workhorse, a tireless model of relentless dedication whose day starts off with shooting out emails in the dim hours before dawn and hitting the gym well before many people's alarm clocks go off. And that quiet, driven confidence might just be his calling card. "Don't be Steve Jobs, be Tim Cook", one blogger advised him in an email. "Don't worry. It's the only person I know how to be", replied Cook.
A native of a 5-square mile strip of a town known as Robertsdale, Alabama, Cook fortified himself with a solid educational foundation for a career in technology, with a BS in industrial engineering followed by an MBA at Duke University. His success at Apple a decade later did not come as a complete surprise, having spent the interim years at IBM, most recently as their Director of North American Fulfillment, before heading up operations as COO of Intelligent Electronics and then overseeing inventory management as pre-merger Compaq.
Today, Cook inherits the Chief Executive spot of the largest technology company in the world by revenue and profit. Of course, this doesn't mean that Cook "is" Apple. Though he is mostly known for his superlative operations management, he will also be inheriting the kind of formidable support team that any incoming CEO would feel fortunate to have, such as product design specialist Jonathan Ives, an all-star cast of industry experts on the company's board of directors, and yes, even new company chairman Steve Jobs, whom Cook knows he will never really replace. However, replacing isn't what will define Cook's success with Apple but rather a tireless, driving commitment, fueled by a bold, subdued, no-nonsense approach to achievement, cost-cutting and personal style alike. After all, it's the only way he knows how to be.

Raven Wilson comment