#3 Character Matters
Not just in the traditional sense of integrity, you've probably figured out that already if you get the rep system. What I'm saying is your lb “persona” is a live brand and it’s in a 24/7show here. Love your character brand, develop it and grow it deeper over time. Your customers will love you deeper than virtually any brand in their lives, that's the stakes. And don’t let “your” emotions get in conflict with how your LB character behaves.