To answer the original question, it's a son of a whore.
Unless you want to go through a lot of ball ache you're basically chipped if you own a smart phone. This is at present an unregulated free for all and tech companies are making hay. But slowly I should imagine a thirst for privacy will emerge and that more people will begin cutting google and facebook out of their lives. I know my next phone is definitely going to be a degoogled android, and I'm already fb free