We can match even undercut your price for better quality! What is the point then should we just give the buds away for free????

Well that would be very nice. But not expected.

The free market dictates though and as we are currently living through a depression (although we now call it a "cost of living crisis") money for essentials such as weed is tight. Cost comes first for now. Quality is of course still important. There's just such a lot of grief to blot out at the moment I think everyone's consumption has increased. If we're buying more, price is going to become ever more important.